
Rebekka Ludwig
Independent trainer and consultant
“At TAM, you can just feel the absolute passion for what they do. The programs combine knowledge, appreciation and practical know-how. An incredible enrichment for me!”

Waldemar Lorenz
Self-employed business trainer
“The training is one of the most important building blocks and is one of the best experiences of my life. In addition to excellent professional training as a business trainer, the training has supported me greatly in my personal development. Thank you, dear TAM, for this wonderful time!”

Lena Pfeiffer
Manager L&D, DR. KADE Health Care
“Trainer training courses are a dime a dozen. But what TAM offers is amazing: a firework of emotions, profound experiences, a safe space for out-of-the-comfort-zone-steps and development, trainers who challenge and inspire... and all this concentrated with a lot of warmth and intelligence. And as a bonus, you can (incidentally) experience the TAM culture live. A huge win for me!”
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In addition, you can obtain two further titles: “BDVT certified business trainer” from the Federal Association for Trainers and Coaches and “TÜV trainer in adult education”. An additional written examination is required in each case. The examination takes place on the premises of the TAM Academy, but is billed separately by the BDVT and TÜV.
With three possible qualifications, the TAM Business Trainer course is unique in the German further education sector.



As a specialist trainer, you “only” impart knowledge and skills in a previously defined topic or subject area. As a business trainer, on the other hand, you provide holistic support for a training cycle: from needs analysis to design and implementation through to evaluation.
An example to illustrate this: If you want to hold ready-made SAP training courses within your company, a specialist trainer course will probably be enough for you. If you want to develop, train and maintain communication or leadership training courses yourself, the business trainer course is the right course for you.
A great overview of the “Role model trainer” can be found at BDVT.
This very frequently asked question is actually quite simple to answer:
Coaching is primarily about “helping people to help themselves”: a coach should enable clients to find their own solutions. Consultants, on the other hand, usually go into the target/actual analysis and propose concrete measures based on their expertise. For trainers, the whole thing looks a little more extensive: As a trainer , your job is to understand challenges, work through them and, through targeted training, enable people to approach things differently in order to ultimately solve the challenge. As a trainer, in addition to the mindset, you often also provide concrete tools, measures and models that can help clients to implement them. Training is often seen as the “supreme discipline” here because you are trying to bring about a sustainable change in behavior.
For all those who want to inspire and empower people in the long term.
Whether you have been giving training courses for years or are just starting out, together we will build your “training toolbox” and your trainer personality so that you can successfully stand out in the opaque training market.
Your motto is “lifelong learning” and for you, training should not just be a “frontal lecture”.
If you want to learn this, then you've come to the right place! Let's talk together and see how we can make your training courses excellent and how you can inspire your participants even more.
Unfortunately not - or fortunately. Because we want to make absolutely sure and guarantee that you will meet the highest quality standards in the training market at the end of your training. The certificates often also act as “door openers” and should therefore stand for quality. We work towards this together during the training.
At the end of the training you have the opportunity to be officially certified 1-3 times. On the one hand by the BDVT, the TÜV Nord and the TAM Academy. We will be happy to explain to you in detail in a personal meeting exactly how the examination takes place - and which certifications make the most sense for you :)
In fact, it is not possible to book individual modules with us. With 12 participants, we go on a training journey together and what is emphasized in the group is the space of psychological safety. You grow together, give each other constructive feedback and rise to a higher level of competence together. This way you can be sure that the training does not just serve one sub-discipline of the coaching craft (as would be the case in individual modules), but trains you holistically towards your coaching activity.
No, don't stress :-) You will develop your own training concept during the entire course. At the end, you will have a finished 2-day training course that you can carry out directly in the company or offer to your customers, as this will be the practical component of your final exam with us.
No. We have a very colorful, diverse field of participants. From experienced independent trainers and facilitators to in-house trainers and managers who want to develop their teams even better.
The TAM Business Trainer training is designed to support you individually so that you can develop your own excellent training style. It doesn't matter whether you are self-employed or employed.
Short answer: No
Long answer: The year is 1974 and Roland Berger brings the coaching profession from America to Germany with the TAM Academy in Munich. After a 30-year detour via Fulda, TAM has now found its new home in Berlin-Kreuzberg: On the pulse of the times, closely interlinked with the tech and digital world and Germany's coolest companies and personalities.
Very good & important question!
I think this is best conveyed in a short personal conversation.
If you are thinking about completing a trainer training course, someone from our TAMtastic team will be happy to help you find not only the right course, but also the right institute. We look forward to exchanging ideas with you! You can easily book an appointment here.
3 short spoilers: TAMfetti, work-fun blending and tears of joy
This question is particularly important to us. As an academy, we work with our own qualified trainers, who come from our own talent pool. Our team of trainers is made up of around 10 trainers because we want to show and teach a variety of personalities and training styles. With us, you won't find one “guru” who leads an entire training course, but a strong team of great personalities, complementary skills and lots of fire for TAMtastic training!
* We respect your data and use it exclusively to inform you about the training.
By clicking on the “Yes, I agree” button above, you agree in particular to the “Contact form” section of our privacy policy. Further information on data protection can be found in our privacy policy.
* We respect your data and use it exclusively to inform you about the training.
By clicking on the “Yes, I agree” button above, you agree in particular to the “Contact form” section of our privacy policy. Further information on data protection can be found in our privacy policy.

Senior Manager Training & Development
Ich freue mich schon auf deinen Anruf. Falls ich nicht persönlich ans Telefon gehe, hast du die Chance, jemand anderen im Team kennenzulernen.
Wir freuen uns auf dich!
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Die TAM hilft Unternehmen dabei, ihre Mitarbeiter:innen zu entwickeln und Kulturen zu transformieren. Mit über 40 Jahren Erfahrung und über 1000 ausgebildeten Trainerinnen und Trainern zählt sie zu den renommiertesten Akademien Deutschlands.

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